daverea.com

I don’t watch much TV – in fact lately, nearly all of the televised content that’s reached me has been on the periphery while I did something else. So it was last night, when I saw Verizon’s “Droid Does” ad on real-live-TV for the first time during a last-minute dinner out with Kelly at one of our local sports bars…

Yes, I’d already seen the ad on YouTube, and read about the campaign on the Android blogs. Somehow, though, seeing it on live, honest-to-goodness TV is different. While there are lots of folks who could put up an ad like this one on the web, it takes a lot of effort and cash to air it during a NFL game.

I guess the experience just goes to show that TV advertising of mass-market tech products is far from obsolete in our Internet-driven age. More than simply announcing a new product to an otherwise-neutral audience, it drums up enthusiasm and anticipation among tech-heads like myself who are already eagerly awaiting a new device’s arrival.