Who’s Dave Rea?

I’m a friendly geek with an awesome family who lives and works to create and experience things that matter.

On any given day, nestled on a quiet, tree-lined suburban street outside Rochester, NY, you’ll find me spending time with my awesome wife and son, building (and fixing) things, cycling, photographing, living the American Dream: to practice my purpose and carve out a happy life for myself and my family.

For as long as I can remember, I’ve known my purpose is to design and build. I develop embedded systems – electronics and software that can touch the world around them – as a partner at AppliedLogix. I’m passionate about “engineering right” — I write about craftsmanship in embedded systems at UpEndian.